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Why Am I Following You, Anyway?
Ever wonder what exactly prompts you to like a company on Facebook or follow them on Twitter? I’ve always wanted to know why we following brands on social media, what drives us to want to be connected...
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Is there room for new social media platforms?
Currently we have five important social media platforms: Facebook, Google+, LinkedIn, Twitter, FourSquare. They have a lot of users and more and more information is shared than ever. However, is there...
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If you don’t already ‘get it,’ you’re already falling behind
Social media and I go way back. As I’ve already explained before in my original post “If I can’t find them online, their resume is tossed,” I have experience with a variety of social media channels....
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You Have 7,196,807,790 Friend Requests
I used to pride myself on knowing every person that I was friends with on Facebook. In reality though, I don’t know if that was ever true, and now, with 1,993 friends, I can say with certainty that...
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Starbucks: Brewing through Social Media
Well, its pumpkin spice latte season, and nobody makes them better than Starbucks. So grab yourself a mug and let’s take a look at how Starbucks capitalizes on social media. Starbucks is an...
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Starbucks Social Stardom
With over 21,100 stores in 63 countries, Starbucks from a numbers standpoint dominates any other coffee shop out there. Their significant presence, however, is not only physical, but online as well....
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New on the Starbucks’ menu #RaceTogether
So what is #RaceTogether? This has nothing to do with Patriot’s Day or any type of holiday promoted 3K. Rather, it’s Starbucks’ clever way of injecting a politically charged topic into your morning...
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#RaceTogether
Last Tuesday, March 17th, Starbucks and their CEO, Howard Schultz, launched #RaceTogether. Last Sunday, March 22nd, #RaceTogether “Phase I” was pulled. Why couldn’t Starbucks (SBUX), a $73 billion...
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Pumpkin spice & everything nice: branding lessons from @TheRealPSL.
It’s finally October – and you know what that means… fall foliage, hoodies, and the ever classic fall drink: the pumpkin spice latte (PSL). The PSL has become a symbol of American culture and a...
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Say Goodbye To Your Friend the PSL and Say Hello to Red Cup
So as most of you already know, a few weeks ago I presented on Starbucks and their social media presence. Part of my presentation was all about the Pumpkin Spice Latte (PSL) and how its hype during...
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